In a world that feels louder and faster every day, Blume is a lifestyle brand built around slowing down, stepping outside, and living authentically.

We believe the real problem isn’t that people don’t care about nature — it’s that modern life is designed to keep us disconnected from it.

We scroll more than we walk. We rush more than we breathe. We chase more than we experience.

Somewhere along the way, “success” became fluorescent lighting, inboxes, and endless growth metrics. Meanwhile, the outdoors — the place we feel most grounded — became something we squeeze into weekends.

Blume exists to push back on that.

We started Blume because we were tired of watching companies say all the right things while doing the opposite.

“Telling the sustainability story” without doing the work. Calling it “impact” while funneling everything into growth and marketing. Slapping green labels on products without real transparency.

We believe business can be generous. We believe quality should come before hype. We believe transparency shouldn’t be optional. We believe community matters. We believe authenticity should never be manufactured.

So we built Blume around those principles:

Quality. Transparency. Sustainability. Authenticity. Community.

If you care about the planet, wish you could spend more time outdoors, feel overwhelmed by corporate culture, or value authenticity over appearances, then Blume is for you!

We’re launching with apparel designed to feel natural, durable, and intentional. We prioritize more responsible materials and packaging where possible, and we’re committed to improving as we grow. Our garments are finished in the United States, and many of our supporting materials are sourced domestically.

Drinkware is coming soon.

We don't claim perfection, but we are thoroughly committed to progress and openness along the way.

Blume intends to partner with 1% for the Planet in the coming months.

Beyond that, we are building partnerships with nonprofits and plan to give an additional percentage of profits directly to organizations doing meaningful environmental work.

As we grow, we intend to:

• Fund local community programs
• Host outdoor events and nature gatherings
• Create real-world spaces for people to disconnect from noise and reconnect with each other

We stand for slowing down. We stand for fresh air. We stand for touching grass — literally.

We stand for choosing experiences over ego. For paying people fairly. For being honest about where we are and where we still need to improve.

Blume isn’t about escaping society. It’s about remembering what matters inside it.

If you’ve ever felt like you belong more on a trail than in a boardroom — you’re in the right place.

We have plenty of great things to come, so follow us on Instagram to stay in the loop. Welcome to Blume!